The Divalicious Story

In 2003, we, Andrea and Casee, were two stay-at-home moms who dreamed of a way to shop for affordable, trendy, and livable clothing and accessories. Four years later, in 2007, an entrepreneurial drive, a love for fashion, and a desire to help women feel good about themselves led to the birth of Divalicious! Our dream became a reality, along with many laughs, tears, coffee, chocolate, and of course, wine!

Divalicious started with three racks of clothing and a bundle of handbags when we began hosting trunk shows in our homes. In 2009, the growth of our business led to the transition into a warehouse location, and in 2011, we moved into the Ice Den and finally became the store we all know and love!

Every item in the store is hand selected by us to add an authentic and personal touch to our shoppers’ wardrobes. We carry a variety of lines and sell items with the goal of providing our shoppers with fashion that truly fits all body types, is age-appropriate, and affordable! We carry everything from basics to accessories to shoes.

We are so proud to say that we have built our business through the help of all of our dedicated shoppers who have continued to support us and help us grow! We truly could not be where we are right now if it wasn’t for all of you! The most meaningful part of our jobs has been the opportunity we have had to connect with all of our shoppers from Arizona, as well as all over the country, and help them feel good about themselves and their style! This is why we could not be more excited to expand our business to online shopping. Our goal remains the same, that each and every Divalicious shopper, whether online or in store, has a positive experience!

We hope you will enjoy the website and will continue to connect with us and share your love for Divalicious throughout your networks!

 Happy shopping and clicking!

 XOXO,  

Andrea and Casee